MARKETING SAMPLES
Sonic Wave Management
During my time at Sonic Wave Management, I was responsible for content creation and social media management. I also acted as a food photographer, videographer, editor, and copywriter. One of my favorite roles was managing a brand ambassador program, which allowed for consistent generation of content and conversion from socials to purchases through ambassador promo codes. Additionally, I was able to explore analytics and form reports on social media engagement and customer reviews. This portfolio contains a mix of copy I wrote, photos I shot, and memes I created to be shared across Facebook, Instagram, and Twitter.
Worrystone
In my spare time, I create and independently promote music under the name Worrystone. My self-promotional work has gained me over 16,000 followers on TikTok and over 2 million likes on the platform. In June of 2021, I ran a marketing campaign in which I assembled 150 “Sheila Starter Packs” that contained promotional materials for an upcoming release. I sent these packs to any fans who pre-saved my song on Spotify, which yielded organic content from others sharing the packs on social media. My guerilla marketing efforts to promote my music project have also earned me over 50,000 streams on Spotify. I would love to bring my unique and fresh perspective on content development and promotion to a larger brand.